Marketing for Christmas: why now is the time to get your festive strategy sorted
Marketing for Christmas: why now is the time to get your festive strategy sorted
Christmas has a habit of sneaking up on us. One minute it is early spring and we are still pretending there is plenty of time, and the next minute an elf on the shelf is silently judging our life choices from the kitchen bench. For small businesses, the countdown to Christmas is not just about decorations and carols. It is the biggest marketing opportunity of the year, and often the most chaotic.
Every December, local businesses tell me the same thing.
- I wish I had started earlier.’
- ‘I did not realise how busy it would get.’
- ‘I had great ideas but no time to execute them.’
This is exactly why in partnership with Golden Plains Shire Council, I am running a Marketing for Christmas workshop. The workshop has been designed to help small businesses get ahead of the rush, plan their content, and create marketing that actually cuts through during the busiest season of the year.
Why Christmas marketing matters more than you think
December is busy, but it is also noisy. Every business is promoting, posting, emailing, discounting and trying to stand out. Customers are overwhelmed, distracted and making fast decisions. If your marketing is not clear, consistent and timely, it gets lost in the festive fog.
Strong Christmas marketing helps you:
- stay top of mind during peak buying season
- show up consistently without burning out
- create content that feels festive without feeling forced
- build trust and connection when customers are actively looking to buy
And yes, it can even be fun.
What we will cover in the workshop
This workshop is built for real businesses with real time constraints. No jargon. No complicated frameworks. Just practical strategies you can use immediately.
- Your Christmas content plan: We will map out what to post, when to post, and how to stay consistent even when December gets busy.
- Festive messaging that actually works: How to sound seasonal without sounding cheesy, unless you want to be cheesy, in which case we will do it well.
- Promotions and offers that cut through: Simple, effective ideas that help you stand out without discounting everything.
- Time‑saving tools and templates: Because no one wants to spend Christmas scheduling their posts.
Who this workshop is for
This session is perfect for:
- small business owners
- sole traders
- local makers and creators
- service‑based businesses
- anyone who wants their December marketing to feel organised instead of overwhelming
Why start now
Because Christmas does not wait. Because your customers are already planning. Because your future self will thank you.
And because December is a lot more enjoyable when your marketing is sorted before the tinsel comes out.
Join me for Marketing for Christmas:
If you want fresh ideas, a clear plan and a festive push to get your marketing ready for the busiest season of the year, you can register here: Marketing for Christmas.
Tickets are FREE
Wednesday 7 October 5:30 PM to 7:30 PM
Golden Plains Shire Council Chambers
2 Pope St, Bannockburn Vic 3331
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