ALL THINGS MARKETING FAQS
To help you on your journey, we’ve put together the below marketing FAQs. Can’t find what you are looking for? No problem! Contact us using the form below and we will add your question to our FAQs.
Dive into our Marketing FAQs, created to guide and empower you on your business journey. We’ve answered common questions across essential topics like social media, SEO, website design and paid advertising to help you make confident marketing decisions.
Website design and development
1. Why is having a professional website important for my business?
A professional website creates a strong first impression, builds trust and helps attract and convert potential customers. It’s also a hub where users can learn about your services or purchase products.
2. How do I choose the right website platform?
The right platform depends on factors like your business goals, technical skills and budget. Platforms like WordPress offer flexibility and customisation, making them suitable for most businesses.
3. How can I improve my website’s loading speed?
Optimise images, reduce unnecessary plugins, and use caching tools. A fast-loading website not only improves user experience but also ranks better on search engines.
4. What makes a website mobile-friendly?
A mobile-friendly website adapts its layout to fit smaller screens, ensuring functionality and readability across devices. Use responsive design and test your site on various device types.
5. How do I ensure my website is SEO-friendly?
Start with optimised page titles, meta descriptions and alt tags for images. Use clean URLs, internal linking and ensure your site is easily crawlable by search engines like Google.
Digital marketing basics
1. What is digital marketing?
Digital marketing covers all online promotional efforts such as social media, email campaigns, SEO, and paid advertising to help businesses connect with their target audience and drive results.
2. Why is digital marketing important for my business?
It enables you to reach a wider audience, build brand awareness, and generate more leads and sales, all while being measurable and cost-effective.
3. What’s the difference between traditional and digital marketing?
Traditional marketing uses offline methods like print, TV, or radio, while digital marketing focuses on online platforms like websites, email, and social media for real-time interaction and tracking.
4. How do I know which digital marketing channels are right for my business?
Assess your target audience, industry, and goals. For example, B2B businesses might do well on LinkedIn, while e-commerce brands excel with social media and email marketing.
5. How long does it take to see results from digital marketing?
Results depend on the strategy and effort. SEO typically takes several months, while paid ads and social media campaigns can generate quicker outcomes.
Social media marketing
1. Which social media platforms are best for my business?
It depends on your audience and business type. Instagram and TikTok are great for visual brands, while LinkedIn is ideal for professionals and B2B companies.
2. How often should I post on social media?
Aim for consistency. Most businesses find success posting 3–5 times a week but focus on quality over quantity to stay relevant and engaging.
3. How do I grow my followers on social media?
Post valuable content, interact with your audience, use hashtags strategically, and collaborate with influencers or other brands when possible.
4. Do I need to use paid ads on social media?
Organic reach can be limited, so paid ads are a great way to boost visibility, target specific audiences, and achieve measurable results.
5. How do I track social media success?
Use analytics tools to measure KPIs like engagement, reach, impressions, and conversions, ensuring they align with your campaign goals.
SEO and content marketing
1. What is SEO and why does it matter?
Search Engine Optimisation improves your website’s visibility in search engines, helping you attract organic traffic and potential customers.
2. How do I choose the right keywords?
Start by researching terms your audience searches for, focusing on a mix of high-volume, relevant, and long-tail keywords.
3. How often should I update my blog?
Consistency is key. Posting 1–2 quality blogs per month is a good starting point, but focus on answering your audience’s questions effectively.
4. What makes good content?
Good content is relevant, engaging, and informative. It resonates with your audience and encourages them to take action or return for more.
5. How do I measure content marketing success?
Track website traffic, bounce rates, social shares, and conversions. Tools like Google Analytics can help you measure these metrics.
Paid advertising
1. What are the benefits of paid advertising?
Paid ads provide quick visibility, precise audience targeting, and measurable ROI, making it a powerful tool for reaching potential customers.
2. Which paid ad platforms should I use?
Google Ads is great for search intent, while Facebook and Instagram ads work well for visual, in-feed campaigns. Choose a platform that aligns with your goals.
4. What’s the difference between CPC and CPM in advertising?
CPC (cost per click) charges you for each click, while CPM (cost per thousand impressions) charges for every 1,000 ad views. Choose based on your campaign goals.
5. How do I know if my paid campaigns are working?
Analytics tools provide insights into impressions, click-through rates, conversions, and overall ROI to measure campaign performance.
Can’t find what you are looking for?
If you have additional marketing questions, submit them using the contact form below. We’d love to help and might feature your question in our FAQs.
