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Small business marketing news | Geelong, Bannockburn & Metro Melbourne
Content development and copywriting services
TURNING WORDS INTO MASTERY At Sink or Swim Marketing we understand the power of words. We know that the right words can be the deciding factor between winning a customer and losing one. Words are pure artistry that inspire action. Whether it's website content, social media profiles, blogs, or digital ads, we'll work with you to craft the perfect words to captivate your target audience. Our services include: Digital content creation for websites, blogs and social media Persuasive copywriting for advertising Don't be lost for words Successful copywriting thrives on collaboration. We value our clients' voices because your input is…
Digital strategy and implementation services
BE AHEAD OF THE GAME It's simple: you want advice, recommendations and guidance to achieve the best results for your business. Instead, you find yourself confused and overwhelmed, having spent money on services without really knowing what you paid for. Thankfully you have Sink or Swim Marketing. We have a strong focus on outcomes. We deliver advice, recommendations, tailored research, planning and guidance to ensure you achieve the best results. Our process starts with us collaborating with you to understand your business, resources, internal digital skills and capabilities. We then research your customer base and competitors, generate ideas and formulate…
Social media strategy and implementation services
GROW What’s a typical day like for you and your business? Busy? In between meeting clients, undertaking work, quoting and invoicing; your day is pretty full. It’s no surprise that social media is often neglected. It doesn’t have to be this way. The key is a holistic approach to social media. From social media strategy to managed campaigns, custom social media design and social media advertising, we'll help you become social. Our social media services include: Social media marketing (SMM) strategy Social media optimisation (SMO) Social media campaign management Facebook advertising and sponsored stories Facebook, X, YouTube and Instagram page…
Search engine marketing (SEM) services
BE ON TOP On average, Google makes $100 million per day in click-through advertising. So chances are, if you aren’t utilising their Adwords network, your competitors are. If you can’t be found on Google, then you are missing out on the action. From branding, to sales promotion and campaign advertising – businesses use SEM for a variety of reasons. The main goal is to outdo their competitors. Our approach to search engine marketing (SEM) involves a holistic and no BS approach, We work with you to improve your search engine presence by: Evaluating the search demand for your product or…
Website hosting services
GET MOVING You’ve spent a lot of money on your website. It looks good, yet it loads slowly and enquiries and sales are low. We hate to break it to you, but if you are skimping on website hosting, there is really no point having a website. Website hosting is like a human heart… if it doesn’t function effectively, neither will your website. The primary reason websites are hacked, is often due to insufficient security measures in their hosting package. If your website hosting doesn’t work effectively, neither will your digital strategy. At Sink or Swim Marketing we provide all…
Search engine optimisation (SEO) services
BE SEEN There‘s no denying the power of Search Engine Optimisation (SEO). You have heard how valuable it is and you want to investigate using it for your business, but you don’t know how to go about it. It is a good thing you have come across Sink or Swim Marketing. When it comes to SEO, knowledge is the key. Search engine algorithms change on a frequent basis so you need to be on top of these changes. At Sink or Swim Marketing, the key is quality over quantity when it comes to SEO. With SEO there is no set…